It all started in my first year of business when my heat was turned off in late October in NE Ohio when I was a single Mom ... my "come to Jesus moment" where I learned, TALENT IS NOT ENOUGH. You have to know business. You have to know how to market. I was a right-brained person (read: creative not business-minded) -- how was I going to "sell my work?" Sixteen years later, here I am. And now, I want to teach YOU.
How do want your business to be run?
Do you want it to run you, another 2am editing session with little time with your family, clients who call all the shots and feeling trapped in an endless cycle of mini-sessions and discounts?
I can promise you this, there is is more. It is possible to have a business that blesses you instead of stresses you. And I have been there. Experienced ALL of the emotions that come with owning a service-based business. The lack of confidence. The hard lessons in learning why business policies are a must. Comparing myself to so-and-so photographer. Believing the lie that my success as a photographer depends on how many other photographers are living in my geographic area.
Can you relate? Let me tell you ...
Don't listen to the naysayers, those you tell you "there are a million other photographers out there to contend with" or even "the market is bad" ... you are unique, with your own vision, your own photographic voice. And I dare to believe there is a client (market) out there for everyone.
But, there is something that will set you apart, 100% of the time ... what?
I will show you in my Workbook. Everything I teach at my live workshops (and more) is all conveniently packed into this new workbook. Now you can learn at home, at your own pace (in your yoga pants no less).
I share the secrets to my success in building my child photography enterprise, including all the lessons I had to learn the hard way (so you don't have to). And I'm pretty hard-headed.
I offer you tips and strategies within the workbook to equip you to run your business with passion, with the end result being a business that produces profit ... but there's more than money, isn't there? Time with family ... without being interrupted by clients demanding more or without editing until the birds start chirping.
And what about Social Media? For the love of all that is holy ... How do you navigate your way around Facebook and Instagram? Is it a lost cause or is there a way to still make it work for you? I will show you how.
My heart when writing the workbook was focused on "empowerment". To empower you, the reader, as both a business owner and creative artist. To encourage you in your journey and partner with you as you turn your dream of being a successful photographer into reality. It's possible. I'm proof. And now it's your turn to take the leap and revolutionize your business.
“Purchase includes free membership to (read-only) Facebook Group with six weeks of posted content including 18 videos (teaching, editing, shooting, etc.)”
What will you learn?
On the Business side of things ....
► Learn what business decision caused me to go from $800 average sale to $2800 and how I turned that around
► Learn how to get out of “mini-session” hell many photographers find themselves trapped in.
► Learn about in-Person sales and how I connect with a client before a session even begins
► You’ll read about the moment of awakening I had that revolutionized my business
► Find out how to determine who your target clients are and why it's essential to market yourself directly to them
► Learn how to stay true to yourself as a photographer and why you shouldn’t take every client who’s interested
► Find out how to build your portfolio with the right kind of images and how to choose which images to display
► Speaking of websites, you’ll learn why it’s necessary for you to have one and all the elements will make yours a success (a Facebook page isn't enough)
► Let me help you navigate the maze of Social Media and what has worked for me
► Find out how to encourage larger sales when it comes time to order and what I learned that changed my pricing strategy forever
► See how having a few key business policies in place will keep you sane
► Get tips on how not to let your business overrun your family life
► Plus much more on pricing, marketing, networking, business to business relationships and more.
► An Introvert? I got you boo.
On the Creative side of things ...
► You’ll learn how to find inspiration in your everyday surrounding and how to use that to create better images that are closer to your heart.
► I get real with you in the discussion on hindrances to creativity such as comparison, validation, jealousy, and self-value (and my struggles with them)
► Learn how to pose children and keep them feeling comfortable with my core poses that I use in every session
► Get tips on connecting with the children you’re photographing and how to emotive storytelling and bring out a subject who is struggling to connect.
► Find out how I keep a child focused on me so I can find that “magic moment”
► Learn how, when, and where to find the natural light that will make your photographs unforgettable
► Learn my secret tip for getting a smile that looks natural, and not cheesy. Want no smiles? How I get the perfect 'serious face' expressions.
► Find out what camera I shoot with, my favorite lenses, and what I always carry in my bag
“This workbook has changed my business triple fold. I was once making about $4000 per month - working my butt off. Now I'm making between $9000 and $14000 per month and only working 3 days a week. Tulsa has hundreds of photographers (or people with cameras calling themselves photographers) so I had to set myself apart. I bought the workbook as my Christmas present and spent a week going thru it and implementing her system - I cannot recommend it enough. Skye ROCKS! Plus she has a great sense of humor!”
—B. Horan, OK
Purchase the Workbook
The Workshop Workbook BUNDLE | $97 (reg. $297)
Free Bonuses Included with your purchase:
► Membership to (read-only) Facebook Group with six-weeks of posted content including 18 videos (teaching, editing, shooting, etc.) (retail $149)
► 65pg Posing e-Guide (retail $77) - upload to your phone or print for on-the-go inspiration
► 69pg Posing Workbook (retail $47) - learn what to do + not to do in posing
► Styled Sessions e-Guide (retail $97) - everything you need to know about doing a Styled Shoot
YOUR DOWNLOAD LINKS WILL BE SENT TO YOU WITHIN AN HOUR OF PURCHASE
Please be sure you can open PDF and Word files before making your purchase. You can download Adobe Reader free by clicking here. The business + marketing forms use Photoshop only. Please make sure you can open these types of files before purchase.
Is this good for the beginning photographer or hobbyist?
Yes! This is who this book is for. I created it with you in mind and wrote it as the book I wish I had when I first started out back in 2003..
Can I buy a printed copy?
No, I am only offering this book (and bonus goodies) as a download at this time.
Be sure you can open up a PDF file before purchase. You can go to Adobe.com and download the Adobe Reader for free.
Can I print my own copy?
Many people have, yes. However, I designed it to be best enjoyed + read as a PDF for your pc, laptop or tablet. You may or may not come across issues in printing (either yourself or by taking it somewhere). Please keep this in mind.
Do you offer refunds?
Due to the nature of this digital product, I do not offer refunds.
Skye Hardwick Edmonds is the emotive childhood photographer behind Work of Heart Photography™ and founder of Grow Girls™, coming winter 2021. She has taught 40+ photography workshops around the country since 2007.
She believes photography is about more than the relationship between light and shadows — there is an undeniable heart-connection between an artist, the subject and their images. This connection is essential to create images that are authentic and awe-inspiring.